Premium Rush is premiering this weekend. We decided to have a little fun with their poster.

Like this:

TRAFIK was stoked to be able to work with IGN to put together this promo vid for Premium Rush, in theaters NOW! Local FGFS rider Joe McKeag plays the role of Joseph Gordon Levitt as he recreates a crash sequence for the new series Fan Academy. Check it out here…

Everyone has been talking about this movie and it’s finally here. Get the crew together and ride out to see it!

Like this:

This Saturday, Aug. 25, there will be an outdoor screening of To Live & Ride in L.A. presented by the Pomona Valley Bicycle Coalition at Palomares Park in Pomona. Before the screening there will be an alley-cat race thrown by Mobbin Mondays, so if you’re a rider in the Riverside/Inland Empire area, you better come out! Prizes and swag will be provided by TRAFIK, Ergon International, White Lightning, Reckless Behavior, Pure Fix Cycles, Oury, and more! Check out the poster! Come out with your friends and support a local bicycle non-profit in the IE, win some dope prizes and enjoy a screening under the stars…see you Saturday!

Like this:

There has been alot of talk lately about Keirin racing and NJS parts especially after seeing Chris Hoy win the Keirin race at this Olympics. Let’s break it down if you came late to the game:

Japanese Keirin racing is possibly the fastest and most dangerous type of track racing there is. Keirin racers start at a young age and are trained much like Shaolin monks. They eat, sleep, and live at the training center and their lives are focused on racing. They are completely dedicated to the sport. Here is what a day of training is like at a professional Keirin school:

Keirin racers are the shit, and the frames they ride are the envy of everyone in the West. They always use NJS parts and equipment, which is a certification stamp that allows them to be used in official races. NJS frames are $$$$ EXPENSIVE $$$$, but there are some foreign manufactures that make the same frames, with the same materials and specs, just not with the NJS stamp. Want one already? Stay tuned for some special announcements from TRAFIK next week. hint, hint.

For more info on NJS equipment, check out this blog: http://www.njsness.blogspot.com/

Like this:

We all know that fixed gear is blowing up over in Indonesia, here is a vid we found exploring one of the hottest cities in the fixed gear world, Jakarta,…backwards:

Jakarta Fixed Gear “REWIND CITY” from DIDIPI on Vimeo.

Like this:

To Live & Ride in L.A. is climbing up the charts on iTunes Japan, check out a screenshot one of our fans sent us:

Boom! There we are right next to Mr. Popper’s Pengiuns. If you haven’t seen the movie that everyone is talking about now is the time! It’s about a guy from Manhattan who becomes a father to a bunch of penguins! That shit is hysterical. Don’t be fooled by the pengiuns, they are not real. But the riding in To Live & Ride in L.A. is.

Like this: