This past Easter weekend was a busy one for the TRAFIK team, but we were really happy to be sponsoring two very cool events, the Culture Collide and Kush-Town‘s brutal 420 Race.

On Saturday, LA’s “Hel-Mel” Bicycle District was closed off to traffic and open to the community for “LA Culture Collide” a culture mash of bikes, art and coffee. The vibe was chill; peeps catching up with buddies, observing fine art at The Helio Café, getting a free coffee, checking out bike stuff at Orange 20, and busting some fixie tricks here and there out on the wide car-free road.

Cyclists were stoked as Willo and his crew set up a Gold Sprint booth. Unfortunately, due to malfunctioning sensors on the rollers the Gold Sprints had to be cancelled. On sight, cyclists improvised on a replacement race with the winner getting a custom painted Throne track frame. It was a quick across town there-and-back won by Raul Rodriguez, one lucky dude btw.

To end the night there was a raffle for another custom painted Throne Track Lord II frame. The winner would have his choice of a custom piece by Cache, Dame, Sebastian Walker, or Sunny Phono. When David Castro’s number was called out his reaction was priceless. He had been talking about the Cache frame all night and he finally won it. Congrats David!

The whole event was organized by photographer Raquel Natalicchio. This was her first time organizing a big community event and she began planning back in January. Be sure to check out Raquel’s Facebook Page by clicking here!

The next day was Easter Sunday and happened to fall on 4/20 this year, so Kushtown Society celebrated by throwing the “Get High Alleycat” a creative race with lots of climbing and a bunch of twists. The first twist was a time penalty if you showed up in Lycra, so most racers were rocking cut-off’s and tee-shirts when they rolled up to Pan-Pacific Park.

The alleycat consisted of three checkpoints spread across three area peaks; Angeles Point in Elysian Park, Griffith Observatory, and The Hollywood Bowl Overlook. The racers had to return to “420 HQ” and check in before hitting the next peak so there was plenty of city streets to battle in as well. Another devious twist happened on the last climb when racers had to carry an uncooked egg safely up the mountain and back down. It was Easter after all.

Alberto “Beto” Rodiguez (Throne) took first place and the Chrome Industries 2014 Coveted Jersey. It was the first big win for Beto and a sign of good things to come. Felipe Castillo (GSS) finished second on a technicality and Tony Zaldua (GSS/Leader) took third. In the Women’s category Bri Witt finished first and went home with a new Aventon Mataro-low while Lydia Albarico finished second on the grueling course.

It was a really challenging race, one that was deserving of the Chrome Coveted Jersey. It was an achievement just to finish. Thanks to all the racers who came out and to the sponsors that made it happen. And that foo from Kushtown Society, now go buy a tee shirt from them.

Reporting/photos by: Brian Ubiadas & Ricky Dominguez

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4/20 Get High RACE




Chrome’s Coveted Jersey and a new Aventon Mataro Low bike frame is up for grabs this Sunday at Kush-Town’s 420 race in LA! Everybody is meeting up at Pan Pacific Park at 7pm, then racers will climb to each of the following checkpoints one at a time. That means after every checkpoint climb the racers all come back to the start so spectators will get to see how the race is unfolding after each checkpoint! So bring your friends, smoke the good stuff and see who knows how to really get high this Sunday 4/20/14

TRAFIK is very excited to be sponsoring such a fun LA race! Come out for a chance to win one of the first CHROME COVETED JERSEYS of 2014, you know you want it!
Females will be battling for the AVENTON MARARO LOW frame so tell all your girlfriends to come out!
And you can also check out Kush-Town’s new Online Shop right here!

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If you are out by San Diego this weekend, make sure to get down with Kush-Town & come out to FATS ALLEY CAT!

For more info check out Fatts Alley Cat facebook page!

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Peter Sagan made news again after debuting his new “ultra-aero cycling bibs”. He was charged with indecent exposure and banned from upcoming tour de California despite only one of several cyclists testing out the new style.

New science reports reveal dramatic performance benefits not only due to the loss of weight, but more from the streamline effect caused by the bare rear canal. “It’s to cyclists what the new wetsuit was to Michael Phelphs”. It is unclear whether or not these new uniforms will ever be officially allowed regardless of the intentions of the riders.



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LA Culture Collide




The Bicycle District presents: LA CULTURE COLLIDE in conjunction with The Helio Cafe. The Event will be held on April 19th, 2014 from 6pm-10pm.
LA CULTURE COLLIDE is a celebration of all the cultures that make LA what it is today. Urban Art, Photography, La born Fashion, Specialty Coffee, and the Bicycle Culture.This event is set to re-introduce this amazing district back to the Angelenos and to the Cycling community.

The event will consist of:
A photo and art gallery inside cafe helio. The photography will be a display of the beautiful culture of the city of Los Angeles, and the art will showcase the love of LA through artist’s antigirl & Hans EL.
Above the gallery there will be a small concept shop to promote the fashion being created in LA with brands Malo and Runnin Wild.
For one hour of the event (7pm-8pm) Four Barrel Coffee is sponsoring ” Pour your Heart out with Ebbie” which will showcase amazing Latte Art. There will also be complimentary latte’s and machiatto’s during that hour.
For the Bicycle Community, Orange 20 Bikes will open its doors to the community and booths will be set up by Bicycle Kitchen/La Bicicocina,TRAFIK, and elohssa cycling will be providing Bike Racks to ensure a stress free event for anyone who wants to ride to the event, and/or for those who join the ride that will lead through LA and end at the event ( check There will be gold sprints provided by City Grounds and other comps for the cyclists who want to have some fun competing.

This is a community event, we will be closing off part of the street to ensure a family friendly and bike friendly night.

*Admission is Free and for ALL ages!

p.s. For those who would like to enjoy the night with great food and craft brews look no further than The Faculty who will be open to celebrate their district!

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This past weekend was the start of the track season at the Encino Velodrome and what better way to start the morning than with a bike swap meet and the first event “Swap your legs race”. With the Best deals on components, No food truck, a great crowd to cheer everyone on, and the sun beating down on the track that only meant one thing for the racers in the San Fernando Valley, it was going to be hot ass F*ck!

It jumped off with Flying 200’s with Noah from and Unknown Bikes having the fastest time at just 12.44 seconds!! It then went from match races, to sprint races, to scratch races… you could tell everyone was gearing up to leave it all in the track. Team .elohssa made a heavy appearance at the track rolling deep with their crew dressed in matching race kits. Be on the lookout for these guys during the upcoming season.

The strong winds and the hot valley sun made this race more difficult for the riders, but that didn’t stop Gorilla Smash Squad from sweeping the podium for the Mens Cat A finals. Edgar Willo Juarez sure put on a show for the Cat B finals as he sprinted out on the 2nd lap to grab that dollar prime, little did he know he was about to lap the whole pack and with that he made a very strong finish, winning 1st place for his new team Wolfpackhustle and Aventon Bikes.

It sure was great and fun day of racing, with all the riders out there representing and keeping this race safe. If you’re ever in Southern California make sure to stop by Encino Velodrome and go for a quick spin. Click on Continue Reading to see the full results/stats sheet…
And see all the Pics over on our FLICKR PAGE – TRAFIKPIX
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